Creative Platform
Redesigning the experience for artists and creators to share and discover work effortlessly
The Problem
Artists and creators were spending more time fighting the platform than creating on it. The existing interface buried new work, made discovery feel random, and the upload process was a 12-step nightmare that killed creative momentum.
upload flow was killing momentum — 12 steps felt like bureaucracy, not creativityUser Pain Points
- New artwork got lost in the feed within hours — no visibility for emerging creators
- Discovery felt like random scrolling with no clear way to find relevant work
- The upload process took 15+ minutes with confusing metadata fields
- No clear way to organize portfolio into collections or themes
- Notifications were overwhelming and not actionable
Key Insight
Creators don't just want to "upload and hope." They want to build an audience that actually sees their work. The platform needed to treat each creator's work as a story, not just an image file. Discovery should feel like visiting a gallery, not scrolling a casino.
kept this simple to avoid confusion — creators need clarity, not complexityRandom discovery felt like gambling with creativity. Users reported feeling "lost" — no sense of progression or meaning.
Shifting to curated moods and themes created intentional browsing, not accidental scrolling.
The Solution
A redesigned creator dashboard that emphasizes portfolio storytelling. A "series" feature lets creators group related work into narratives. Discovery was rebuilt around moods and themes rather than hashtags. Upload reduced to 3 essential steps with smart suggestions.
decision based on user behavior, not assumption — tested, iterated, then shippedImpact
- Upload time reduced from 15+ minutes to under 3 minutes
- New creator visibility increased by 35% in A/B testing
- Average session time increased by 25% (users exploring more)
- Creator satisfaction score improved from 3.2 to 4.6 out of 5